On February 22, joint venture partners MCL Land and CSC Land Group achieved a significant milestone when they successfully sold 326 out of the 501 units at their joint project, Elta, located at Clementi Avenue 1. This translates to a commendable 65% sales figure, with an average selling price of $2,537 per square foot.
The majority of the buyers, at 90%, were Singaporeans, while the remaining 10% were permanent residents. The district breakdown of buyers showed that the highest number of buyers came from districts 19 (primarily Hougang, Serangoon, Sengkang, Punggol and northeast region), 5 (Buona Vista, Clementi, Dover and Pasir Panjang) and 23 (Bukit Batok, Bukit Panjang, Choa Chu Kang, Hillview and Dairy Farm).
Among the various unit types, the two-bedrooms were the most popular, with 98% of the 179 units sold at prices starting from $1.388 million, which works out to be $2,261 per square foot. The three-bedroom units also saw a high take-up rate, with 81% of the 108 units being taken up at prices starting from $2.198 million. The one-bedroom plus study units were also popular, with 78% of the 135 units sold at prices starting from $1.158 million.
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What’s more noteworthy is that over 60% of the units sold were the one- and two-bedroom units, with prices below $2.2 million. According to Ismail Gafoor, CEO of PropNex, this shows that buyers have strong confidence in a development that offers a fusion of modern living, convenience and comfort.
MCL Land CEO Lee Tong Voon also expressed his delight in the sales performance, citing it as a testament to the project’s ability to seamlessly integrate modern living with convenience and comfort. MCL Land is a Singapore-based development arm of Hongkong Land.
Elta is the third and final private condominium to be launched on a government land sales (GLS) site at Clementi Avenue 1. According to Gafoor, this is also the first new launch in the Clementi area since December 2020, when the 640-unit Clavon was put on the market.
The two earlier projects at Clementi Avenue 1 were The Clement Canopy, a 505-unit development, and Clavon, a 640-unit development developed jointly by UOL Group and Singapore Land Group. With no further development plots available in the Clementi town centre, Ken Low, managing partner of SRI, notes that the strong sales at Elta can also be attributed to the track record of the previous projects at Clementi Avenue 1, which have had zero unprofitable transactions.
Based on caveats lodged, the average selling price of The Clement Canopy has increased by 45% to $1,922 per square foot since its launch in February 2017. Similarly, the average selling price at Clavon has seen an increase of 27% to $2,086 per square foot since its debut in December 2020.
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The popularity of the Clementi area as a residential location is also reflected by the strong rental demand from tenants, particularly among international students and professionals, notes Low.
For instance, two-bedroom units at The Clement Canopy, ranging from 624 to 732 square feet, have been leased at $4,200 to $4,700 per month, or $5.60 to $6.42 per square foot per month in January and February, based on data from EdgeProp Landlens and URA Realis. At Clavon, the latest rental transaction was for a 764 square feet, two-bedroom unit leased for $4,600, or $6.02 per square foot per month.
Elta’s proximity to various employment nodes, such as the National University of Singapore (NUS), one-north, Pandan Loop Industrial Estate, the Science Park, Jurong Lake District, and the future Dover Knowledge District, has also been a key factor in its popularity. Moreover, with the existing Clementi MRT Station on the East-West Line, the upcoming Cross Island Line, which will run from east to west across Singapore, will also have a station at Clementi. This enhanced connectivity is expected to attract a wider pool of quality tenants, which bodes well for investors.
Mark Yip, CEO of Huttons Asia, adds that the development’s proximity to various nature parks, including Clementi Woods Park, West Coast Park, and Kent Ridge Park, is also a draw for residents who appreciate easy access to green spaces.
According to ERA Singapore’s CEO, Marcus Chu, Elta has also seen strong interest from HDB upgraders in the Clementi and Queenstown area. This is because over 2,500 HDB units reached their minimum occupation period (MOP) in 2020, with another 1,100 units expected to do so this year. Additionally, with the presence of primary, secondary, and tertiary schools in the vicinity, families with children can enjoy the convenience of staying in the same area for a good 15 years, which is the duration of a child’s education.
Given all these factors, Qian Liang Zhong, chairman of CSC Land Group, a subsidiary of China Construction (South Pacific) Development Co., is confident in the continued popularity of Clementi as a highly sought-after residential destination for both homebuyers and investors.
The weekend of February 22-23 also saw the launch of ParkTown Residence, a 1,193-unit development, which achieved sales of 1,041 units. Together, the sales of Elta and ParkTown Residence surpassed the total number of new home sales for the entire month of January (1,083 units). This indicates a positive start for the primary market in 2021, and Gafoor predicts that the momentum seen at the end of 2020 will continue into the new year, with the primary market remaining relatively lively and improved sentiment.
Huttons Data Analytics estimates developers’ sales for February to exceed 1,500 units. This brings the total sales for the first two months of 2021, estimated to be between 2,500 and 2,700 units, equivalent to 39% of the total new sales of 6,469 units for the entire 2020, observes Huttons. As such, the agency has revised its full-year projection for 2021 to between 7,500 and 8,500 units, from its earlier estimate of 7,000 to 8,000 units. Huttons also forecasts a price growth of between 4% and 7% for the entire 2021.…