Perennial Holdings and Far East Organization have recently announced their plans for Aurea, a luxurious apartment tower as part of the Golden Mile Singapore mixed-use development located along Beach Road. Designed by DP Architects, Aurea is a 45-storey residential tower with 188 units and a site area of 144,908 sq ft. It will be linked to the neighbouring commercial building, The Golden Mile, which is a conserved heritage building and the first collective sale and conservation project in Singapore. Perennial Holdings and Far East Organization purchased the building en bloc for $700 million in May 2022. The prime location of Aurea and The Golden Mile, situated in District 7 and the Core Central Region (CCR), is expected to attract discerning individuals and families who appreciate exclusivity. The preview for Aurea is set to begin on Feb 22, with the official launch on Mar 8. The apartments will be priced from $2,750 psf, with two-bedroom units starting from $1.92 million ($2,972 psf). The unit types at Aurea consist of two- and three-bedroom apartments (112 units), four-bedroom apartments (56 units), five-bedroom apartments (18 units), and two exclusive penthouses – a six-bedroom duplex and a six-bedroom triplex. Residents of four-bedroom and larger units will enjoy private lift access, while the triplex penthouse will also have a private pool. These larger units are designed to cater to the affluent lifestyles of CCR homebuyers. The two- and three-bedroom units make up 60% of the total units and are expected to appeal to both homeowners and investors. Aurea will also offer a range of facilities such as two infinity pools, a gym, a bouldering wall, spa facilities, indoor lounges, and multiple dining pavilions. The sky terraces on levels 17 and 33 offer breathtaking views of the CBD skyline, Marina Bay, and the Kallang waterfront. According to Ken Low, managing partner at SRI, homebuyers today look for more than just a great location – they want a home that enhances their daily lives. Aurea features a convenient location with easy access to major roadways and is just a 10-minute drive from the CBD. The last launch in the Beach Road neighborhood was the 558-unit Midtown Modern in 2021, which has been fully sold at an average price of $2,825 psf. The M, a neighboring 522-unit development, was also fully sold in 2020 at an average price of $2,528 psf. The 219-unit Midtown Bay at Guoco Midtown, completed last year, has sold 63% of its units since its launch in 2019 at an average price of $3,090 psf. With its prime location, upscale residences, and heritage building, Aurea is estimated to achieve prices of over $3,000 psf. Given the strong demand for new homes in the district, it is expected to attract high interest from prospective homebuyers and investors. The project is slated for completion in 2Q2029.